DENVER – July 9, 2012 – First Western Trust (“First Western”) is pleased to announce the appointment of Renata Dolz as the firm’s vice president – director of marketing. A seasoned marketing professional who helped elevate national brands such as Pepsi and Keebler, Dolz will spearhead the development of marketing and public relations strategies, and help guide First Western’s community involvement.
“Considering the numerous national companies and products she’s helped build over the years and the customer loyalty she’s managed, Renata’s talent is undeniable,” said Scott Wylie, CEO of First Western. “From her top-level vision to her hands-on implementation of tactical plans, Renata is a true asset and we’re thrilled to have her lead our marketing efforts.”
“First Western is a unique company poised to continue growing its service and appeal throughout the West,” Dolz said. “This is an excellent team to join, and I’m especially delighted to do so as it puts down roots in Wyoming. I look forward to contributing to the activity and enthusiasm at the firm and promoting its continued success among Western entrepreneurs.”
Most recently, Dolz was a senior consultant with Cache Creek Consulting, where she contributed to several projects including First Western’s re-branding effort and marketing plan. Among her other professional achievements: a 10-year marketing and sales career with PepsiCo, which included the planning and launch of Pepsi One and Aquafina water; serving as product manager for Keebler Company, which included managing advertising and promotions for Kraft Singles and Gerber products; and co-owning a $1 million full-service salon. For more than 25 years, Dolz has expertly navigated a scroll of industry-leading clients, as well as her own businesses, to success through strategic, targeted marketing.
Dolz’s community involvement includes participating in the Denver University Marketing Roundtable and founding The Art Connection, which promotes artists and supports local charities. She is also a member and teacher at Art Reaching Kids (ARK) benefitting at-risk youth. Dolz received both her master’s degree in marketing and her bachelor’s degree from the University of Illinois.
About First Western Trust
First Western Trust strives to be the best private bank for the Western wealth management client by providing comprehensive, tailored solutions in the areas of wealth planning, private banking, investment management, and trusts and estates. First Western also offers expertise in retirement services, mortgages, insurance, and business banking. First Western’s services are integrated through ConnectView, a proprietary approach that focuses on a client’s entire financial picture. Built specifically for clients based in the West, the firm has offices in Arizona, California, Colorado and Wyoming.
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