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Ted Gerbick Headshot
First Western

Director of Marketing| Denver

Theodore joined First Western in April of 2019 as Director of Marketing. In this role, Theodore develops and delivers First Western's strategy and approach for marketing, advertising, public relations, communications, and charitable giving activities. Theodore also provides direction and guidance to help deliver the best possible experience for our clients.

In addition, Theodore works directly with senior leaders across the organization to infuse everything we do with the promise of our brand for our client and our associates.

Previously, Theodore served in leadership roles focused on strategy, marketing, analytics, and product management for KeyBank and CoBank, headquartered in Ohio and Colorado, respectively. Theodore brings with him nearly 20 years of working knowledge related to the development and marketing of payments, commercial card, cash management, and real estate services.

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Getting to Know Theodore

What do you like most about what you do?

I love being able to tell our story and connect our clients with the solutions they need; using written content, visual communications, and data driven insights.

What do you believe is your best quality? 

My best qualities include a passion for achievement, a creative and adaptable approach, and a dash of humor.

What is your motto?

With an open mind and some high-quality hard work, we can accomplish anything.


  • Bachelor of Arts in Marketing from Kent State University
  • MBA, Leadership and Business Management from Kent State University